EUROPE–RUSSIA — KEY NOTES
Russia’s Story Helps It Endure.
Europe
Has Its Own Story of Values to Put to Work.
A five-minute guide to narrative power,
Russian resilience and a European strategic response
R.M. Westerink; 24 August 2026
Why This Series
Russia’s ability to continue its war
against Ukraine despite heavy military losses, sanctions, economic damage and
international isolation has repeatedly surprised Western observers. Material
explanations matter: repression, state resources, military mobilization and
economic adaptation all contribute. But they do not tell the whole story.
Russia has also spent years building an
environment in which sacrifice, confrontation and national endurance are given
meaning. Television, political language, history, education, culture and state
institutions repeatedly reinforce a connected story: Russia is a distinctive
civilization; it is surrounded by forces that seek to weaken it; unity is
therefore a condition of survival; and resistance to the West is part of
defending Russia itself.
This EUROPE–RUSSIA series asks what that
narrative achievement means for Europe.[A] Its conclusion is not that Europe
should copy Russia’s narrative building approach. It is almost the opposite. As
Europe already has a story of its own - grounded in freedom, rights, peaceful
coexistence and openness. The strategic question is whether Europe can put that
story to work without sacrificing the democratic character that makes it
attractive.
1. The Russian Achievement: A Story People Can Live Inside
The first article, How Russia Built the
Story Russians Are Asked to Live In, looks beyond individual Kremlin claims.
The important phenomenon is the ecosystem in which those claims become mutually
reinforcing. Ideas such as historical greatness, the unity of the Russian
world, sacrifice, sovereignty, Western hostility and the need for strong
leadership are not encountered only in presidential speeches. They are repeated
across institutions and over time.
That does not mean every Russian believes
every proposition, nor that narrative alone explains Russian behavior. It does
mean that the state has created a remarkably durable interpretive environment.
Events that Western audiences may see as evidence of failure can be absorbed
into a different story: hardship demonstrates sacrifice, sanctions demonstrate
Western hostility, battlefield losses demonstrate the seriousness of the
national struggle, and isolation can be interpreted as proof that Russia must stand
together.
This helps explain something Western
analysis can otherwise underestimate: resilience is partly social and
psychological. A population does not need to be enthusiastic about every cost
to continue accepting costs when those costs have been embedded in a larger
account of identity, danger and national purpose.
2. The European Asymmetry: Russia Works on the Political Environment
The second article, Russia Has a Story.
Does Europe?, turns the lens toward Europe. The asymmetry is larger than a
difference in communications skill. Russia treats the information and political
environment as part of strategic competition. Europe has become increasingly
capable at identifying disinformation and protecting itself against
interference, but remains less comfortable with the idea of sustained narrative
power.
That matters because the problem is already
inside Europe. Russian narratives can reinforce distrust of European
institutions, opposition to support for Ukraine and political movements -
particularly parts of the far right - whose domestic agendas overlap with
themes useful to Moscow. Meanwhile, the war continues to consume Ukrainian and
Russian lives. Europe is investing heavily in military deterrence while the
political environment sustaining confrontation receives comparatively less
strategic attention.
Yet Europe cannot solve the asymmetry by
constructing its own centralized narrative machine. Democratic societies depend
on independent media, political competition, open disagreement and citizens who
are free to reject what governments tell them. Destroying those qualities in
pursuit of narrative strength would amount to weakening the very system Europe
is trying to defend.
The real question therefore becomes more
interesting: can openness itself become a source of strategic strength?
3. Europe’s Alternative: A Story of Values
Europe does not need to invent a
civilizational myth to compete with Russia. Much of its proposition already
exists in ordinary European expectations about life: people should be free to
live their own lives, have an equal say in government, be equal before the law,
be protected against arbitrary power, be free to differ from one another and
resolve political disagreements through rules, dialogue and compromise.
The WE ARE EUROPE series explored these
values primarily as Europe’s own inheritance and responsibility.[A] In the Russia
context they acquire another significance. They can be offered not as
instructions Russians must accept, but as possibilities Russian citizens have
the same right to consider.
A Russian does not become less Russian by
wanting protection against arbitrary power. Russian culture does not disappear
because leaders can be replaced. Russian dignity does not require Ukrainian
submission. Russian security does not inherently require permanent
confrontation with Europe.
This changes the nature of an offensive
European approach. Its purpose would not be to tell Russians what to think or
to manufacture a European-approved Russia. It would be to prevent one political
story from monopolizing the future. Europe can help keep visible the
possibility of a Russia that remains Russian while living differently at home
and differently with its neighbors.
That is potentially a powerful message
because it offers something the narrative of permanent confrontation cannot:
choice.
4. Putting the Story to Work
The third article, Europe Has a Story of
Its Own to Tell, asks the practical question. Europe already possesses many of
the required capabilities: Russian-language journalism, public broadcasting,
universities and research institutes, civil-society networks, Russian
expatriate communities, technological expertise, diplomatic capabilities and
institutions working against foreign information manipulation.
The weakness is fragmentation. Europe does
not need a propaganda ministry; it needs an enabling architecture that helps
these capabilities add up. At European and national levels, that means mapping
what exists, understanding Russian audiences, protecting independent
Russian-language voices, maintaining access when censorship closes normal
channels and providing continuity beyond individual crises and annual funding
cycles.
The democratic rule should remain clear:
coordinate capability, not opinion. Political institutions can support
infrastructure, research, access and continuity without determining what
independent journalists, academics, cultural actors or Russian voices are
required to say.
The outward-facing proposition should also
look forward. Alongside truthful information about the war and its costs,
Russians should be able to encounter credible answers to a question largely
absent from a narrative of permanent hostility: what could relations with
Europe become if Russia respected the sovereignty of its neighbors? Travel,
research, education, cultural exchange, trade, sanctions relief and a different
security relationship make a future proposition tangible rather than
rhetorical.
Why Act Now?
There are two immediate reasons. The first
is European self-protection. Russia is already trying to shape Europe’s
information and political environment, while European democratic openness
creates vulnerabilities that defensive fact-checking alone cannot remove.
Europe needs confidence in what it represents as well as resilience against
what attacks it.
The second is human. Ukrainians continue to
bear the consequences of Russian aggression, while Russian families also absorb
enormous losses in a war presented domestically as historically necessary.
Concern for Russian casualties does not dilute responsibility for the invasion.
It recognizes that weakening narratives of unavoidable, permanent confrontation
may ultimately help reduce the social capacity for continuing sacrifice.
Europe is spending vastly more on defense
because hard power is indispensable. Narrative capability cannot replace that
expenditure. But journalism, research, translation, digital access, cultural
networks and strategic coordination are comparatively inexpensive. If they can
strengthen European resilience while preserving alternative futures inside
Russian society, they deserve to be treated as part of security strategy rather
than as peripheral communication.
A European Strategic Proposition
The three articles lead to a relatively
simple proposition. Russia has demonstrated that stories can become strategic
capabilities when they are sustained by an ecosystem. Europe should take that
lesson seriously without adopting the authoritarian system that produced it.
Europe’s comparative advantage is
different. It has many independent sources of credibility, an open
information environment and a values proposition that does not require Russians
to surrender their identity. What it lacks is sufficient organization,
persistence and strategic purpose.
The objective is therefore not to build a
European story for Russians to live in. It is to make Europe’s own story
visible, credible and reachable - and to keep open the possibility that
Russians can choose another future for themselves.
Europe has a story of its own to tell. The
strategic opportunity is to put it to work.
Where European Action Could Begin
No single institution should own this
effort. EU institutions, member-state governments, national parliaments,
independent media, universities, civil society, technology providers and
Russian-language actors all have roles. Members of the European Parliament
are particularly well placed to act as initiators and guardians: asking whether
the capability exists, convening the actors, scrutinizing funding and gaps, and
ensuring that democratic guardrails remain part of the design.
A practical beginning would be to map
Europe’s existing Russian-language and Russia-facing capabilities; establish
sustained knowledge of Russian audiences; protect independent voices with
multi-year support and access technologies; develop a credible European
proposition for a peaceful future relationship; and measure whether alternative
information and alternative futures are actually reaching people.
One question could start the process: who
is responsible for ensuring that Europe’s many existing capabilities add up to
a coherent strategic capability? If the answer is nobody, Europe already knows
where to begin.
EUROPE–RUSSIA — The Series
Article 1 — How Russia Built the Story Russians Are Asked to Live In
How Russia developed a narrative ecosystem
that helps give meaning to unity, sacrifice, confrontation and national
endurance - and why this matters for understanding Russian resilience.
https://europe-is-us.blogspot.com/2026/08/europerussia-how-russia-built-story.html
Article 2 — Russia Has a Story. Does Europe?
Why Europe faces a narrative asymmetry with
Russia, why copying the Russian model would undermine European democracy, and
how Europe’s values and openness could instead become strategic assets.
https://europe-is-us.blogspot.com/2026/08/europerussia-russia-has-story-does.html
Article 3 — Europe Has a Story of Its Own to Tell
How Europe could organize existing media,
research, civil-society, technological and Russian-language capabilities into a
sustained democratic ecosystem - coordinating capability without coordinating
opinion.
https://europe-is-us.blogspot.com/2026/08/europerussia-europe-has-story-of-its.html
Related Europe Is Us Work
[A] WE ARE EUROPE — seven-article series
and Key Notes, August 2026.
https://europe-is-us.blogspot.com/2026/08/we-are-europe-key-notes-to-series.html
[B] Beyond Russky Mir, May 2026.
https://europe-is-us.blogspot.com/2026/05/beyond-russky-mir.html
[C] Europe Needs a Strategy of Confidence
toward Russia, June 2026.
https://europe-is-us.blogspot.com/2026/06/europe-needs-strategy-of-confidence.html




