EU2.0 Needs an Information Strategy
Europe is
learning to defend itself in the information war. The next step is connecting
military influence, democratic resilience and communication with societies
beyond its borders.
For years,
Europe has treated information warfare primarily as something done to us. Russia interferes in European information
environments.
China has developed sophisticated influence capabilities.
Extremist organizations have used digital media to recruit and mobilize.
Artificial intelligence is making manipulation cheaper and faster, while
foreign actors can exploit existing political divisions rather than having to
create them.
Europe's response has therefore
understandably concentrated on defense: identifying disinformation, exposing
foreign interference, regulating platforms, improving cyber resilience and
protecting democratic processes. The European External Action Service (EEAS),
for example, has developed Foreign Information Manipulation and Interference
(FIMI) into a distinct field of activity and now regularly documents attempts
to manipulate European and neighboring information environments.[1]
But something is changing.
A recent study by the French
Institute of International Relations (Ifri) describes how France has gradually
moved beyond this predominantly defensive conception. Experiences with Islamic
State propaganda, information confrontation in the Sahel and Russia's hybrid
warfare have helped persuade French defense planners that information is not
simply a communications problem surrounding military operations. It is itself
part of the strategic environment in which conflicts are conducted and
political outcomes shaped.[2]
France has consequently begun
constructing doctrine and capabilities for information warfare and influence. That may appear to be a
specifically French military development. In reality, it points toward a much
larger European question.
Europe Is Discovering Information Power
Military power has always involved
more than weapons. Countries seek to influence what opponents expect, what
populations believe possible, what allies consider credible and what choices
political leaders think are available. Digital communication has enormously
expanded this arena.
The important development in France
is therefore not that Europe is finally learning how to conduct propaganda.
Quite the opposite. The French approach described by Ifri explicitly confronts
the problem facing democracies: authoritarian adversaries may manipulate,
fabricate and deceive in ways democratic states should not imitate. France now
accepts an offensive dimension in the information domain while explicitly
maintaining its refusal of lying. Ifri argues that preserving law and truth is
not simply a handicap but a defining boundary for democratic information
warfare.[2]
Europe therefore needs to become
better not at manufacturing reality, but at explaining, persuading and making
credible alternatives visible. Doing that requires capabilities which Europe has traditionally kept
in separate boxes: military information operations; protection of European
societies against foreign manipulation; and strategic communication with
societies outside Europe. A stronger Europe will increasingly need all three.
Competing in the Information Environment
The military lesson is becoming
difficult to ignore. France's experience in the Sahel demonstrated that
military capability alone does not guarantee political success.
Ifri concludes that information campaigns helped delegitimize Operation
Barkhane, while Russia's hybrid confrontation has demonstrated that the
cognitive environment can remain contested long before conventional hostilities
begin.[2]
Russia has taken that principle
considerably further. The EU already treats information manipulation as part of
Russia's broader hybrid confrontation. In 2026 the Council imposed further
sanctions on individuals involved in Russian FIMI activities, while the EEAS
continued documenting systematic Russian efforts to manipulate political
perceptions and weaken support for Ukraine.[1][3]
Information therefore cannot remain
an afterthought to European defense. If Europe is serious about developing a
stronger European pillar within NATO — and ultimately the greater strategic
capability we might call EU2.0 —
information capability belongs alongside military readiness, intelligence,
cyber defense and industrial capacity.
But that is only the first layer.
Protecting Europe's Democratic Space
Information competition also takes
place inside European societies, and here the issue becomes considerably more
delicate. Foreign powers do not necessarily need to invent European divisions.
Migration, inequality, national identity, distrust of institutions,
dissatisfaction with government and arguments over European integration already
exist. External actors can exploit these divisions by amplifying particular
narratives, supporting sympathetic networks, injecting misleading information
or simply increasing the visibility and intensity of conflicts already dividing
Europeans.
This is the Threat from Within.[4] But the phrase requires an important qualification. The threat is not disagreement. People opposing immigration
policy, European integration, defense expenditure or sanctions against Russia
do not become agents of foreign influence simply because Moscow happens to favor
similar positions. A democracy that starts treating dissent as a security
problem damages precisely what it claims to defend.
Europe therefore faces a difficult
balancing act: becoming considerably better at identifying manipulation, covert
financing and organized foreign interference while continuing to protect
political pluralism and open argument. Significantly, the French doctrine
described by Ifri recognizes essentially this boundary: military capabilities
may act toward an adversary, while protection of domestic civilian society
should not become an attempt to influence that society.[2]
A European information strategy must
therefore protect the democratic information environment without trying to control it. That distinction should become one
of its governing principles.
Defense Is Only Half a Strategy
There remains another asymmetry.
Russia communicates actively into Europe. Europe does much less to communicate
strategically into Russia.
Europe sanctions. Europe condemns.
Europe supports Ukraine. Europe strengthens NATO. European leaders explain
these policies primarily to Europeans and other governments. But what political
future does Europe communicate to Russian citizens?
That question was central to Europe Needs a Strategy of Confidence Toward Russia’s
Citizens.[5]
Its proposition was deliberately different from either appeasement or regime
change. Europe can make clear that its problem is not Russia's existence,
Russian culture or the Russian people's legitimate desire for security and
dignity. Its problem is an imperial conception of security under which neighboring
countries are denied the freedom to determine their own futures.
That leaves open another
possibility. A Russia secure within its internationally recognized borders, no
longer seeking domination over neighboring states, could progressively rebuild
a peaceful and mutually beneficial relationship with Europe.
That proposition matters
strategically because deterrence by itself describes only what Europe wants Russia not to do.
It says remarkably little about what Europe wants eventually to happen.
Deterrence Needs a Political Destination
Consider the strategic choice
presented to Russians today. Continued confrontation means Ukrainian
resistance, stronger European defense, NATO reinforcement, sanctions, economic
separation and continuing insecurity. Europe has become increasingly credible
about that side of the equation.
The alternative remains much less
visible.
What would actually happen if a
future Russia abandoned territorial aggression? Europe could make that
possibility more concrete without promising concessions today. Changed behavior
could progressively create possibilities for sanctions relief, restored travel,
scientific and educational exchange, cultural reopening, economic cooperation
and eventually a different European security relationship.
The important word is conditional. Europe would not be offering
rewards for aggression, nor would it determine Russia's political system.
Russians themselves determine Russia's political future. Europe would simply make
one proposition credible: Russia's choices affect Europe's choices.
That directly challenges the
narrative that permanent confrontation is unavoidable because the West will
remain Russia's enemy whatever Russia does. Europe's answer can instead be that
another relationship is possible, but that it depends on another relationship
between Russia and its neighbors as well.
This is strategically important.
Deterrence raises the costs of aggression. Conditional cooperation increases
the potential benefits of changed behavior. Communication makes that
alternative knowable. None works as effectively without the others.
From Information Warfare to Societal Communication
This is where the emerging French doctrine and the European Russia
question meet—but they should not be confused.
Military information warfare and communication with Russian society
are not the same activity, nor should they become one. Military organizations
need capabilities appropriate to conflict and adversarial information
environments. European societies need protection against covert foreign
interference. Independent journalists, researchers, cultural institutions,
universities and Russian-language voices need the freedom and means to
communicate across borders.
Governments can provide infrastructure, access and strategic clarity
without determining what independent communicators are required to say. That
distinction allows Europe to build influence capability without
constructing a European propaganda ministry.
Much of the required ecosystem already exists.
Europe has broadcasters, independent media, universities, research
institutions, cultural networks, Russian-language journalists, technology
companies, diplomatic services and civil-society organizations. The missing
element may therefore be less the creation of an enormous new apparatus than strategic coherence, sustained access,
sufficient scale and political continuity.
Europe Already Has Something to Communicate
There is another reason Europe should not imitate authoritarian
information warfare: Europe possesses its own story.
The WE
ARE EUROPE series identified values that
Europeans have gradually built into their societies: personal freedom,
democratic voice, equality before law, protection against arbitrary power,
solidarity, tolerance of difference, peaceful compromise and rejection of political
deception.[6] Those values are not merely something to protect inside Europe.
They are also part of Europe's attractiveness outside it.
This changes the purpose of European strategic communication.
Europe does not need to manufacture an artificial story about itself. It needs
to make its actual society — its disagreements as well as its achievements, its
failures as well as its aspirations — together with its intentions and possible
relationships with others, visible and accessible in
information environments where competing powers increasingly restrict or
manipulate that visibility.
The values ecosystem therefore becomes strategic infrastructure. Not
because European values become propaganda, but because they give European
communication something credible to communicate.
An Emerging EU2.0 Capability
The significance goes well beyond Russia. A more autonomous Europe
increasingly requires several forms of capacity simultaneously.
It needs military
capacity to defend itself and economic capacity to finance defense, prosperity, technological development and
the welfare state.
It needs diplomatic
capacity to formulate European positions
rather than automatically inheriting those of Washington or merely responding
to Moscow and Beijing.
It needs democratic
resilience so outside powers cannot
easily exploit internal divisions.
Increasingly, it also needs information capacity: the ability to understand information environments, defend its
own, operate in adversarial ones and communicate convincingly with societies
beyond Europe's borders.
These capabilities are beginning to appear. France's developing
information doctrine is one indication. Europe's expanding efforts against
foreign information manipulation are another. The growing recognition that
Russia's hybrid confrontation extends into European societies provides a
third.[1][2][3]
But the pieces remain fragmented. EU2.0 would bring them into a
coherent strategic architecture while maintaining the boundaries appropriate to
a democratic society. Military information operations should remain subject to
democratic authority and law. Protection against foreign interference should
not become policing of political disagreement. Independent media should remain
independent. Strategic communication should remain anchored in demonstrable
reality. And Europe should be capable not merely of describing what it opposes,
but of communicating the futures it is prepared to support.
This also suggests a broader way of understanding EU2.0.
The WE ARE EUROPE series asked what Europe
is and what Europeans want to preserve. [6]
EU2.0 increasingly asks a
complementary question: What capabilities does Europe need in
order to preserve it?
Power Also Means Persuasion
Europe's geopolitical awakening has understandably begun with defense.
Russia's invasion of Ukraine made military weakness impossible to ignore.
American uncertainty has forced Europeans to reconsider strategic dependence.
Chinese industrial competition has exposed economic vulnerabilities. The
information dimension is now becoming visible as another part of the same
transformation.
The lesson should not be that Europe needs its own propaganda
machine. It is almost the reverse. A democratic Europe needs the confidence to
believe that truthful persuasion can itself be a form of strategic power.
That means protecting Europeans against manipulation without
protecting them against disagreement. It means confronting hostile information
operations without copying their methods. And it means speaking beyond
governments to societies whose choices will ultimately shape Europe's security
environment.
Europe cannot choose Russia's future. Nor can it choose America's,
China's or anyone else's. But Europe can decide whether those societies
encounter only Europe's sanctions, regulations, military preparations and
diplomatic objections — or whether they can also understand what Europe stands for, what it seeks
and what another relationship could make possible.
That is why information strategy belongs in EU2.0.
Deterrence tells others where Europe
will not retreat. Communication tells them where another road could lead.
References
[1] European External Action Service (EEAS), 2025 Report on EEAS Activities to
Counter Foreign Information Manipulation and Interference (FIMI),
24 June 2026.
[2] Laurent Bansept, Convaincre pour vaincre. La France et
la structuration d'une doctrine de guerre informationnelle, Focus
stratégique No. 135, Institut français des relations internationales (Ifri), 7
September 2026.
https://www.ifri.org/fr/etudes/convaincre-pour-vaincre-la-france-et-la-structuration-dune-doctrine-de-guerre
[3] Council of the European Union, Russian hybrid threats: four
individuals added to EU sanctions list for information manipulation activities,
16 March 2026; see also the Council's June 2026 sanctions concerning Russian
FIMI and propaganda actors.
[4] WE ARE
EUROPE — Keeping Europe European: The Threat From Within, August
2026.
https://europe-is-us.blogspot.com/2026/08/we-are-europe-keeping-europe-european_01764668262.html
[5] Europe
Needs a Strategy of Confidence Toward Russia’s Citizens, June 2026.
https://europe-is-us.blogspot.com/2026/06/europe-needs-strategy-of-confidence.html
[6] WE ARE EUROPE - Key Notes to the
Series - The European Environment We Have Built Around Ourselves, European Values
series, August 2026.
https://europe-is-us.blogspot.com/2026/08/we-are-europe-key-notes-to-series.html



